Continuous Monthly Insights Transforming Brand Equity in 6 Months
A leading consumer lifestyle brand sought to strengthen its position in an increasingly competitive market. Despite strong distribution and ad visibility, the brand faced declining recall and low emotional connection with its audience across key regions. To address this, the client partnered with us to build a continuous Brand Health Tracking (BHT) system — designed to measure, monitor, and enhance brand perception month over month.
The client's core challenges were rooted in brand perception gaps and inconsistent audience feedback cycles:
Competitors were capturing attention with stronger digital storytelling and more engaging brand narratives.
Consumers recognized the brand but didn't connect with it emotionally, limiting advocacy and loyalty.
Traditional research was too slow to reflect the impact of fast-moving campaigns and market dynamics.
Strategic Goal: Establish a real-time measurement framework that could help the brand pivot its strategy dynamically — instead of waiting for quarterly or annual reports.
We designed a comprehensive Brand Health Tracking program tailored to deliver real-time, actionable insights every 30 days.
6 key regions across India and Southeast Asia
~2,500 fresh respondents monthly (rotating panel)
Brand Awareness (Spontaneous & Aided)
Brand Consideration & Preference
Purchase Intent & Loyalty Index
Ad Recall & Message Resonance
Emotional Connect & Brand Personality
Custom-built BHT dashboard with month-on-month trend visualization and real-time updates
Social sentiment tracking integrated with survey data for holistic brand perception analysis
Competitor benchmarking to gauge brand equity movement against 5 direct rivals
Predictive modeling to forecast shifts in perception and purchase intent
Established benchmark scores for brand awareness, perception, and purchase intent across all key metrics.
Conducted continuous measurement, analyzed ad campaign impact, and delivered insight reports every 30 days.
Shared monthly actionable insights with marketing and media teams, enabling immediate tactical changes in creative messaging, influencer selection, and campaign timing.
28% improvement in overall brand perception score within 6 months
14% uplift in spontaneous awareness and 19% increase in brand consideration
Message resonance improved by 24% through real-time optimization
Marketing turnaround time reduced by 40% with continuous feedback
Brand preference rose from #4 to #2 in its category
Media efficiency improved through targeted creative refinements
Brand love scores reached highest levels in three years
Continuous tracking enabled data-backed agility in brand strategy
The monthly tracker changed how we viewed performance. Instead of waiting for quarterly reviews, we had live insights driving every marketing decision. Within six months, our brand equity transformed measurably.
Continuous Brand Health Tracking isn't just about measurement — it's about momentum. By combining real-time analytics with monthly strategic insights, brands can pivot fast, strengthen emotional connections, and sustain growth.
In the modern market, consistent listening builds consistent loyalty.
15-country comprehensive survey strategy achieved 340% ROI on product launch with precise market positioning
Strategic intelligence identified $50M opportunity in APAC markets for enterprise SaaS platform expansion
Let's discuss how our continuous brand health tracking can transform your brand equity and drive sustainable growth.