Multi-Country Market Intelligence Framework Delivering Exceptional Returns
A global Fast-Moving Consumer Goods (FMCG) brand planned to introduce a new health-focused snack range across 15 countries, targeting diverse consumer bases in Asia, Europe, and Latin America. The client's primary challenge was identifying the right positioning and pricing strategy that would resonate across markets without diluting the brand's core identity.
Despite strong R&D and brand recognition, the client faced significant obstacles before launch:
Consumer perception of health snacks varied drastically by region, requiring nuanced understanding of local preferences.
Competitor pricing and consumer affordability indexes differed across target countries, demanding strategic pricing architecture.
Messaging that resonated in Western markets failed to connect with Asian audiences, requiring culturally-tailored communication strategies.
Client Requirement: A unified go-to-market strategy informed by real-time, data-backed consumer insights across all 15 markets within a tight 45-day research window.
Our team designed and executed a multi-country market intelligence framework covering:
15 countries across Asia, Europe, and Latin America
22,500 respondents (avg. 1,500 per country)
Quantitative trackers, qualitative focus groups, concept testing
Advanced behavioral segmentation and conjoint analysis
Custom-built survey dashboards for real-time data monitoring and agile decision-making
Behavioral segmentation model to identify "health-conscious but indulgent" consumer archetypes
Price elasticity modeling using conjoint analysis to determine optimal regional price points
Integration with ad concept pre-testing to measure message resonance before campaign rollout
Defined local cultural and demographic filters for each region and shortlisted digital panels with rigorous quality criteria.
Managed end-to-end data collection with local language support, verified through double opt-in validation and 20% recontact QC protocols.
Delivered market segmentation dashboards and positioning maps using key attributes like taste perception, packaging appeal, and health awareness indices.
Identified 3 high-potential consumer segments sharing cross-market behavioral patterns
Adjusted taglines and visual language in 7 countries for stronger emotional resonance
Determined country-specific pricing tiers within ±5% of optimal willingness-to-pay levels
Prioritized 9 countries for phase-1 rollout based on highest purchase intent
Within the first six months post-launch
Product adoption rate vs. previous launches
Aligned under 45 days with precision
Marketing spend waste through precise targeting
The insights completely changed how we approached our global strategy. Instead of a one-size-fits-all launch, we went in with laser-focused messaging per market. The ROI speaks for itself — this research was a game-changer.
This project demonstrated how a research-led market entry strategy can bridge cultural gaps, refine product positioning, and maximize ROI — especially for FMCG brands expanding across diverse global markets.
When precision meets scale, data transforms into growth.
Let's discuss how our strategic market research can drive exceptional ROI for your next global initiative.